We are living in unprecedented times at the moment, and the garden industry, as well as many others are finding ways to continue to bring you products and make new plans for adapting business when the lockdown eases down. Many people have been spending more time in their gardens during lockdown and the demand for compost and bedding plants have soared leaving many stock shortages. BBQ’s and outdoor furniture have also been in high demand and we are happy to say that Harbo Garden Furniture collections are available to purchase online. We still have some of our stock available online being sold throughout lockdown at one of our Aylesbury stockists Chiltern Outdoor Living.
Chiltern Outdoor Living are a retail shop specialising in luxury rattan garden furniture, and high quality and stylish outdoor kitchens based in Chiltern View Nursery in Aylesbury, UK. See Harbo collections available online. As lockdown eases and the rest of the world adapts to living with socially distanced changes, more stock will become available more frequently.
We are excited to be showcasing our latest Harbo products at Solex Exhibition 2019 at the NEC in Birmingham this week! Come and say hello we are here till July 11th. You can come and check out the latest products & trends for Summer 2020 for the Leisure & Outdoor Furniture Industry. Our products have been going down well with the trade attendees #solex19
Following the re-launch of Harbo at Solex last month, Garden Furniture Global have been busy with lots of new enquiries and requests for visits to their showrooms in Enfield.
For season 2019, Harbo will embark on a new and exciting phase in their development. Well known for their cost effective and reliable supply of the most popular rattan weave furniture sets, they will celebrate 70 years in business with the introduction of ten brand new collections. There’s new textured weaves in a range of designs incorporating additional features like integrated ice buckets, lazy susans and even a gas fire pit set. The new Harbo rattan weave collections range from the compact and competitively priced Barola to the luxurious Valencia 8 seater lounge dining sets. And there’s also new and exclusive collections in aluminium and textiline to suit the contemporary styling of modern homes.
David Worricker says “The new collections mark the start of an exciting new phase in the development of the business. We’ve been successful since we acquired Harbo in supplying great quality basics at very competitive prices, and now we are applying the same principles of quality, style and value to bring a full category range to our customers. We’ve also looked at our marketing plans, developing a new catalogue and website as well as a graphic refresh for the 70year old Harbo brand to bring it bang up to date. We won’t be changing everything though. Jeremy and I intend to continue to run the business with the same successful supply chain strategy and hands on approach to our customers. That way we can also continue to offer the most competitive container deals in the market.”
Originally focussed on Nordic pine and teak furniture, the range has expanded to include resin cane and aluminium designs in response to changing consumer demand. In 2014, Jeremy and David Worricker acquired the rights to Harbo for the UK and began a programme of commercial development for the brand. Design and manufacture is managed by Tony Ohlsson who is the grandson of the original founder of the company and he brings his unique expertise and knowledge to the team.
For season 2019, Harbo will embark on a new and exciting phase in their development. Well known for their cost effective and reliable supply of the most popular rattan weave furniture sets, they will celebrate 70 years in business with the introduction of ten brand new collections. There’s new textured weaves in a range of designs incorporating additional features like integrated ice buckets, lazy susans and even a gas fire pit set. The new Harbo rattan weave collections range from the compact and competitively priced Barola to the luxurious Valencia 8 seater lounge dining sets. And there’s also new and exclusive collections in aluminium and textiline to suit the contemporary styling of modern homes.
Harbo has built a reputation for fair pricing and strong retail margins, delivered by a small team of friendly and knowledgeable experts in the sector. They are extending their business strategy to a vastly expanded range of products – but to retain the personal service and flexibility which is only possible with their small company culture.
David Worricker says “The new collections mark the start of an exciting new phase in the development of the business. We’ve been successful since we acquired Harbo in supplying great quality basics at very competitive prices, and now we are applying the same principles of quality, style and value to bring a full category range to our customers. We’ve also looked at our marketing plans, developing a new catalogue and website as well as a graphic refresh for the 70year old Harbo brand to bring it bang up to date. We won’t be changing everything though. Jeremy and I intend to continue to run the business with the same successful supply chain strategy and hands on approach to our customers. That way we can also continue to offer the most competitive container deals in the market.”
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