Originally focussed on Nordic pine and teak furniture, the range has expanded to include resin cane and aluminium designs in response to changing consumer demand. In 2014, Jeremy and David Worricker acquired the rights to Harbo for the UK and began a programme of commercial development for the brand. Design and manufacture is managed by Tony Ohlsson who is the grandson of the original founder of the company and he brings his unique expertise and knowledge to the team.
For season 2019, Harbo will embark on a new and exciting phase in their development. Well known for their cost effective and reliable supply of the most popular rattan weave furniture sets, they will celebrate 70 years in business with the introduction of ten brand new collections. There’s new textured weaves in a range of designs incorporating additional features like integrated ice buckets, lazy susans and even a gas fire pit set. The new Harbo rattan weave collections range from the compact and competitively priced Barola to the luxurious Valencia 8 seater lounge dining sets. And there’s also new and exclusive collections in aluminium and textiline to suit the contemporary styling of modern homes.
Harbo has built a reputation for fair pricing and strong retail margins, delivered by a small team of friendly and knowledgeable experts in the sector. They are extending their business strategy to a vastly expanded range of products – but to retain the personal service and flexibility which is only possible with their small company culture.
David Worricker says “The new collections mark the start of an exciting new phase in the development of the business. We’ve been successful since we acquired Harbo in supplying great quality basics at very competitive prices, and now we are applying the same principles of quality, style and value to bring a full category range to our customers. We’ve also looked at our marketing plans, developing a new catalogue and website as well as a graphic refresh for the 70year old Harbo brand to bring it bang up to date. We won’t be changing everything though. Jeremy and I intend to continue to run the business with the same successful supply chain strategy and hands on approach to our customers. That way we can also continue to offer the most competitive container deals in the market.”